When I was younger my dad was constantly interrupting, although I’m sure that he’d say he was interjecting into, our conversations and asking me “What’s your point?” I have to admit that at the time it didn’t sit well with me since it was usually asked just as I was intently describing something that I thought was as relevant to the topic as toilet paper is to a bathroom. I wouldn’t recognize the lesson that was taught by this seemingly innocuous question until years later, last year to be specific.

The lesson was to not spend time or energy on those things, even if they are words, that did not have a valid point to the topic at hand. All too often we spend time on tasks that do nothing to get us where we are trying to go, or to the point of our actions. We get distracted and spend time focusing on the wrong things. This usually happens because the point is not well defined, not good enough or it’s just flat out wrong.

The right point will not only keep you focused, it will drive you. It’ll get you up early and keep you up late. It won’t leave you alone and best of all, it will be simple.

You’ll find that the clarity of a good point brings a sense of purpose to your actions. A sense of purpose brings drive and determination both of which bear success. Do you want to be successful in your endeavors? Have a good, clean and simple point.

What’s your point? Is it the right one for you, your company or you client?